Graphics Standards - University Seal
Seal : Something that authenticates, confirms or attests
The official Lewis University seal is the Signum Fidei star within a fleur-de-lis encircled
by the words Lewis
University and Founded MCMXXXII. The words SIGNUM FIDEI are
also included inside the seal’s inner-circle design.
This seal is the formal identifier for the University, and its
use should be limited to official documents.
Some acceptable uses include:
- Presidential documents
- Formal presidential note cards
- Commencement programs
- University diplomas
The seal should not be used in print advertising. In fact, in most printed
materials, the use of the University logo is preferred.
The seal should be printed in either black, Lewis burgundy (PMS 202)
or white (reversed). Except for special print techniques, these are
the only colors which may be used to print the seal.
Note: Unlike the University logo, the University seal is generally not used
with multi-colors. The third image has been placed in a box to demonstrate
a graphic that is reversed out of a dark background. Please do not
frame the logo. See Framing on
Special Print Techniques
The seal may be embossed, engraved, foil
stamped on paper, etched on metal or glass, cast in metal or carved
in stone or wood. Some of these special print (and fabrication) techniques
may produce colors other than the official colors previously stated
silver, gold, wood grain). Many of these techniques require special
artwork. Please contact the Office of Marketing and Communications
for these digital
The integrity of the seal demands that no words or images
crowd, overlap or merge with it. All words and images used in proximity
to the seal should be placed no closer than one-fourth of the seal’s
- If the seal is 1" wide, then the clear zone is .25"
- If the seal is 2" wide, then the clear zone is .5"
- If the logo is 3" wide, then the clear zone is .75"
To ensure readability, do not reproduce the seal smaller
than .75" diameter.
The seal may be printed over most solid colors,
screens of color, illustrative or photographic backgrounds as long
as it remains legible and reproduces clearly. However, the integrity
of the seal
demands that it never be integrated into illustrations, cartoons
or other symbols or logos.
There are a few exceptions to the previously mentioned
standards that have been approved by the Office of Marketing and
- The seal may be used as a design element for presidential cards, notes
and other official printed materials with the following guidelines:
The seal may be used on high-end bookstore merchandise such as pen and
pencil sets, portfolios, etc.
The seal may be placed on higher-end merchandise (e.g., dress shirts,
ties, polo-style shirts).
The Office of Marketing and Communications reserves the right to incorporate
the University seal with other elements for special occasions or events (i.e.,
special anniversary seals, commemorative artwork, etc.)
The entire seal appears in an official color on the same page; and
seal is printed as a screen of the same color, from 5 - 15%.