Graphics Standards - Incorrect Uses
The following examples demonstrate some common errors which should
In order to establish and maintain consistent and effective use of
Lewis University logos and seals, it is essential to follow the standards
in this manual.
The following examples demonstrate some common errors which should not occur.
Such misuses will undermine the University’s efforts to present a strong
and unified image, and will alter the perception and meaning of the logo,
seal and Mission star.
To assure that the correct fonts, sizes and proportions
are always accurate, the
Lewis University logo, seal and Mission star should never be recreated.
Electronic files are available from the Office of Marketing and Communications
to all employees and vendors for immediate use.
Never reduce or enlarge the logo, Mission star
or seal disproportionately.
Improper Size of Symbol
In the logo, the placement of the symbol relative
to the typography should not be altered.
The logo, Mission star and seal should never be framed in
a restricting box or shape.
The logo, Mission star and seal should never
be placed on backgrounds that distract or overpower.
Violating the Clear Zone
The logo and seal should not be encumbered
by other visual elements, such as copy, slogans, symbols or images.
Using the seal for Non-official Publications
The seal should only
be used for official publications.
Using the Mission Star Incorrectly
The Mission star should only be used on Mission-related publications.
Remember, when using the Mission star, all elements must be used
in their entirety.