Bergman Looks at Valentine’s Day By The Numbers - WalletHub

Bob Bergman Looks at Valentine’s Day By The Numbers for WalletHub

Published: February 12, 2024.

Bob Bergman, associate professor of marketing and director of the Sales Excellence program at the Lewis University College of Business, was featured in WalletHub's recent article about Valentine’s Day By The Numbers

Bergman addresses several questions, such as 

  • What tips do you have for celebrating Valentine’s Day on a budget?
  • What are the biggest Valentine’s Day money-wasters?
  • Do you believe Valentine’s Day has become too commercialized?
  • To what extent do you think the impact of inflation will prompt people to reconsider their priorities this Valentine’s Day?


Lewis University is an innovative Catholic university offering market-relevant undergraduate and graduate programs to 6,500 students. Sponsored by the De La Salle Christian Brothers, Lewis University is nationally recognized for preparing intellectually engaged, ethically grounded, and globally-connected graduates who impact the world for the better. Visit for further information.

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