Digital Marketing, B.S.

The demand for marketing and communications professionals with social media expertise has never been greater.

NOTE: No new students are being accepted at this time (Fall 2019).

Designed for the working professional, Lewis' accelerated digital marketing degree provides a foundational education in marketing strategy, along with the practical social media skill set companies are so desperate for.

More and more marketing and communication professionals are inheriting social media responsibilities without the academic background required to strategically drive this next generation of social communications. As companies put more of their marketing dollars toward social media and online strategy, your digital marketing degree from Lewis will help prepare you to lead these strategies as you:
  • Learn the fundamentals of online marketing
  • Learn social media successes and faux pas using real life case studies from Facebook, Twitter, Tumblr, YouTube, LinkedIn and more
  • Create and implement digital marketing strategies for real-world clients
  • Learn to drive traffic through search engine optimization (SEO) and pay-per-click (PPC)
  • Learn how to test, track and report user analytics to provide accountability for your efforts
  • Target corporate messaging to an increasingly mobile and connected audience
  • Learn why multi-way communication is replacing one-way corporate shouting
  • Learn how to create multimedia content to bring life to your social channels

Life after Lewis

Upon graduation, you will be prepared to strategically help organizations through a wide range of marketing careers, including:
  • Social Media Manager
  • Online Marketing Specialist
  • Marketing Analyst
  • Web Analyst
  • Web Content Manager

Adult Accelerated Learning Format

Lewis provides the only Digital Marketing degree in the Chicago area geared specifically for the adult learner:
  • Adult-only classes mean learning with and from other working professionals just like you
  • Convenient locations and accelerated course options in evening, weekend, online and blended formats
  • Discounted tuition for adult learners

Bachelor's to MBA Option

Plus, many of our students use this Digital Marketing degree program to accelerate their MBA in as few as 11 additional courses.

Community College Transfer Guides

See how your existing coursework transfers over.