Undergraduate Course Catalog 2011-2012

COURSE: 61-355 Service Management (3)
This course covers managing a value-added service business; customer expectations of service and quality; use of the Internet and related technology to transform businesses; interplay among managerial, personnel and technology issues that will shape the future of business; identification of emerging forms of business models observable on the Web; and analysis of management practices using case studies. Entrepreneurship and franchising are also covered in this course. Prerequisite: 61-200. Offered: Every Semester