Undergraduate Course Catalog 2011-2012

COURSE: 25-376 Social Media Marketing Strategies (3)
Students explore the ways firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. In the ever-changing world of electronic business and the Internet, students learn the principles that drive e-business and the strategies that have defined success or led to failure. Students learn about digital communications, the 4 Ps in relation to the Internet, e-commerce, online research, customer relationship management and more as the internet continues to evolve. Prerequisite: 25-200. Offered: Spring.