Office of Marketing and Communications

Graphics Standards

Overview

The Graphic Standards Manual is a roadmap for accurately and consistently conveying our image and identity in the materials through which we communicate with our constituencies.

Graphic identity is an outward expression of the personality, values and goals of an institution. An identity system reflects the style and image the University projects to its various publics. Lewis University has local, regional, national and international audiences.

Our logo and related graphics are a visual expression of our serious commitment to quality as well as the energy and care that each of us contributes to the University community.

The standards set out in this Graphic Standards Manual and Editorial Style Guide have been carefully created and should be adhered to conscientiously. Through consistent application over time, Lewis University will enjoy the benefits of improved communications, understanding, and competitive positioning with the public we dedicate ourselves to serving.

The Office of Marketing and Communications serves as the central source of information and assistance regarding this manual.

All materials produced in collaboration with outside vendors must be directed to the Office of Marketing and Communications for bid requests, editorial review, production requirements and design approval.

If you have questions about the University’s identity system or its application, please contact:

Lewis University
Marketing and Communications
One University Parkway
Romeoville, IL 60446-2200
Phone: (815) 836-5291
Fax: (815) 838-1267
E-mail: marketing@lewisu.edu

Our identity is in your hands now. Treating it with care and consistency will guarantee its success.