Social Media Marketing, B.S. (Accelerated)

The demand for marketing and communications professionals with social media expertise has never been greater.

Designed for the working professional, Lewis' accelerated social media marketing degree provides a foundational education in marketing strategy, along with the practical social media skill set companies are so desperate for.

More and more marketing and communication professionals are inheriting social media responsibilities without the academic background required to strategically drive this next generation of social communications. As companies put more of their marketing dollars toward social media and online strategy, your social media marketing degree from Lewis will help prepare you to lead these strategies as you:
  • Learn the fundamentals of online marketing
  • Learn social media successes and faux pas using real life case studies from Facebook, Twitter, Tumblr, YouTube, LinkedIn and more
  • Create and implement social media marketing strategies for real-world clients
  • Learn to drive traffic through search engine optimization (SEO) and pay-per-click (PPC)
  • Learn how to test, track and report user analytics to provide accountability for your efforts
  • Target corporate messaging to an increasingly mobile and connected audience
  • Learn why multi-way communication is replacing one-way corporate shouting
  • Learn how to create multimedia content to bring life to your social channels
Life after Lewis
Upon graduation, you will be prepared to strategically help organizations through a wide range of marketing careers, including:
  • Social Media Manager
  • Online Marketing Specialist
  • Marketing Analyst
  • Web Analyst
  • Web Content Manager
Adult Accelerated Learning Format
Lewis provides the only Social Media Marketing degree in the Chicago area geared specifically for the adult learner:
  • Adult-only classes mean learning with and from other working professionals just like you
  • Convenient campus locations and accelerated course options in evening, weekend, online and blended formats
  • Discounted tuition for adult learners
MBA Fast-Track Option
Plus, many of our students use this Social Media Marketing degree program to fast-track their MBA in as few as 11 additional courses.

Curriculum
B.S. in Social Media Marketing requirements

Total Credit Hours: 128
General Education Credits: 45
    26-100 General Psychology (recommended)
Open Electives Credits: 19

Major Credit Hours (core/40 + major/24): 64

I. Core Courses (40)
LA 120   Principles of Accountancy I (3)
LA 121   Principles of Accountancy II (3)
LB 200   Principles of Management & Leadership (3)
LB 250   Business Law I (3)
LB 300   Business Communication in the Digital Age (3)
LE 200   Fundamentals of Macroeconomics (3)
LE 201   Basic Microeconomics (3)
LF 200   Finance for Managers (3)
LG 200   Introduction to Information Systems (3)
LG 230   Finite Mathematics (3)
LG 349   Statistics for the Decision Maker(3)
LG 350   Decision Science (3)
LM 200   Principles of Marketing (3)
64-396   Major Field Test (0)

Students are required to take one College of Business Seminar (1)

II. Major Area Courses (24)
LM 305   Social Media Marketing (3)
LM 376   Social Media Marketing Strategies (3)
LM 405   Multi Media for the Internet (3)
LM 410   Social Media and Public Relations (new)
LW 310   Principles of Project Management (3)
LW 405   Search Engine Optimization (3)
LW 415   Web Design Applications (3)
LW 455   Web Analytics (3)

Minor in Social Media and Online Marketing requirements (15 hours)

LM 305   Social Media Marketing (3)
LM 405   Multi Media Internet (3)
LW 405   Search Engine Optimization (3)
LW 415   Web Design Applications (3)
LW 455   Web Analytics (3)

Community College Transfer Guides
See how your existing  coursework transfers over. Contact us or learn more about our agreements with local community colleges, including:
College of DuPage
Joliet Junior College
Moraine Valley Community College