College of Business

Student Performance

The College of Business is committed to excellence and the academic growth and achievement of our students. We believe in accountability, performance disclosure and continuous improvement.

Metric Success Results
  Academic Year Fall Term Spring Term
1) Business Content Mastery - Major Field Test
the MFT is a specialized, standardized assessment exam which measures student mastery of business content.
     
College of Business
(COB – Undergraduate) – % of students achieving a passing score on the undergraduate-level Business MFT.
2015 – 2016
2014 – 2015
2013 – 2014
2012 – 2013
96.4%
93.2%
100.0%
100.0%
97.3%
94.8%
95.1%
96.0%
Graduate School of Management
(GSM – Graduate) – % of students achieving a passing score on the graduate-level MBA MFT.
2015 – 2016
2014 – 2015
2013 – 2014
2012 – 2013
95.7%
90.0%
92.3%
87.5%
94.0%
87.2%
88.7%
89.7%
School for Professional and Continuing Education
(SPCE – Undergraduate) – % of students achieving a passing score on the undergraduate-level Business MFT.
2015 – 2016
2014 – 2015
2013 – 2014
2012 – 2013
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
95.0%
2) Writing Quality
(COB – Undergraduate) – an in-class assessment, based on a standard rubric which assesses writing quality, scheduled for the Fall term.
2015 – 2016
2014 – 2015
2013 – 2014
2012 – 2013
2011 – 2012
2010 – 2011
71%
88%
98%


85%





3) Oral Presentation Quality
(COB – Undergraduate) – an in-class assessment, based on a standard rubric which assesses oral presentation quality, now regularly scheduled for the Spring term.
2015 – 2016
2014 – 2015
2013 – 2014
2012 – 2013
2011 – 2012




70%
83%
81%
58%

4) Ethics in Marketing
(COB – Undergraduate) – measured as the increase from pre-course to post-course scores through assessments of marketing ethics, utilizing Bloom’s Taxonomy of Educational Objectives.
2015 – 2016
2014 – 2015
2013 – 2014
31% increase
27% increase
18% increase
31% increase
27% increase
5) Ethics in Global Marketing
(COB – Undergraduate) – measured as the increase from pre-course to post-course scores through assessments of global marketing ethics, utilizing Bloomberg’s Taxonomy of Educational Objectives.
2015 – 2016
2014 – 2015
2013 – 2014
36% increase
32% increase
27% increase
43% increase
39% increase