COURSE: 59-544 International Management (3)|
Why do companies selling similar products adopt different strategies? Under what kind of conditions and circumstances are some strategies more appropriate than others? When is the same successful strategy in one country likely to be successful in another country? How do we know which management strategies to choose and when?
This is an advanced management course that tries to answer these and other questions related to doing business in the global marketplace. It is also an introduction to the field of international management. It highlights some of the challenges international managers typically encounter and encompasses a wide range of international management related topics. Prerequisite: 59-508 Contemporary Management Practice.