Undergraduate Course Catalog 2012-2013

COURSE: 63-405 Search Engine Optimization (3)

This course discusses SEO techniques that help increase web site's rankings by search engines.  These techniques include website indexing, cross linking, URL normalization, SEO trending, Gray hat techniques and black hat techniques.  It also covers how to redesign websites to them search engines friendly.  Additionally, it presents keyword research and selection tools, website analysis tools, directory search tools, and page rank tools.