COURSE: 63-455 Web Analytics (3)|
Web Analytics is the measurement, collection, analysis and reporting of detailed statistics about visits to a web site. Internet Analytics provides important information in order to optimize and improve the web site usability and performance. This course discusses a number of analytics techniques such as log files, cookies, web bugs, and paper tagging. It also covers the key performance indicators, website metrics. Additionally, it demonstrates how to setup and use some of the leading web analytics tools available such as Google Analytics and Visistats. These tools will help you track your Twitter, Facebook, and other social media marketing (SMM) technologies and determine if your SMM is working.