Undergraduate Course Catalog 2008-2009

General Information

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Colleges/Schools:

 

Courses:


MARKETING/BACHELOR OF SCIENCE

Total Credit Hours: 128
Major Credit Hours: 61


I. Core Courses (37)
04-200 Basic Macroeconomics (3)
04-201 Basic Microeconomics (3)
23-120 Principles of Accountancy I (3)
23-121 Principles of Accountancy II (3)
24-349 Business Statistics (3)
24-350 Decision Science (3)
25-200 Principles of Marketing (3)
61-200 Principles of Management (3)
61-300 Business Communication in the Digital Age (3)
61-390 Management Seminar (1)
62-200 Principles of Finance (3)
63-200 Introduction to Information Systems (3)
Select one of the following:
24-230 Finite Mathematics (3)
24-240 Business Calculus (3)

II. Major Area Courses (21)
25-300 Consumer Behavior (3)
25-315 Advertising (3)
25-374 Salesmanship (3)
25-402 Public Relations (3)
25-465 Marketing Research (3)
25-468 International Marketing (3)
25-470 Marketing Strategy (3)

III. Select one elective: (3)
25-299 Current Topics in Marketing Strategies (3)
25-373 Hospitality Marketing (3)
25-376 The Strategies of E-Business and E-Marketing (3)
61-420 International Business (3)

IV. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).