Undergraduate Course Catalog 2007-2008
COURSE: LM-470 Marketing Strategy (3)
In the competitive climate of today's business world, marketing is making an increasingly important contribution in both setting and achieving company objectives. Analyzing an industry and its companies in detail, and drawing on all aspects of marketing theory, students learn to develop and present a comprehensive "marketing plan" - the centerpiece of marketing planning. Prerequisite: This capstone course should be completed as one of the student's final marketing courses.