Undergraduate Course Catalog 2006-2007
COURSE: LM-376 The Strategies of E-Business and E-Marketing (3)
Students explore the ways firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. In the ever-changing world of electronic business and the Internet, students learn the principles that drive E-business and the strategies that have defined success or lead to failure. Students learn about digital communications, the 4 Ps in relation to the Internet, e-commerce, online research, customer relationship management and more - as the Internet continues to evolve. Prerequisite: LM-200.