Undergraduate Course Catalog 2006-2007
COURSE: 25-402 Public Relations (3)
This course introduces the practical applications and core principles that define public relations as a critical function of the management of any individual or organization. Students learn how public relations has evolved in response to changes in our culture and society. They also learn about public opinion, ethics, communication, crisis management, the media and the law as they relate to an organization’s relationship with their “publics.” Prerequisite: 25-200. Offered: Spring.