Undergraduate Course Catalog 2004-2005
Colleges:
Courses:
MARKETING FOR BUSINESS MAJORS/DOUBLE MAJOR
Accountancy, Business Administration, Economics, Finance and Management Information Systems majors can earn a double major in Marketing by completing the eight Major Area and Elective Courses (24) listed below:
Major Area Courses (21)
25-300 Consumer Behavior (3)
25-315 Advertising (3)
25-374 Salesmanship (3)
25-402 Public Relations (3)
25-465 Marketing Research (3)
25-468 International Marketing (3)
25-470 Marketing Strategy (3)
Elective Courses (3)
25-299 Current Topics in Marketing Strategies (3)
25-372 Retailing (3)
25-376 The Strategies of E-Business and E-Marketing (3)
61-420 International Business Capstone (3)