Undergraduate Course Catalog 2004-2005
COURSE: LB-420 International Business (3)
An introduction to the challenges and opportunities of managing a business internationally (human resource management, marketing, accounting, finance, etc.) within the context of a global environment (political, economic, cultural, technological, competitive, and financial forces). Introduces the different types of international and marketing entry strategies; and cases and research projects. Emphasis on student participation and the integration of knowledge and skills learned in other courses. Prerequisites: Principles of Management and Leadership, Marketing, Finance for Managers and Business Information Systems.