Undergraduate Course Catalog 2004-2005
COURSE: LB-355 Managing Integrated Customer Solutions (3)
Managing a value-added service business; customer expectations of service and quality; use of the Internet and related technology to transform businesses; interplay between managerial, personnel, and technology issues that will shape the future of business; identification of emerging forms of business models observable on the Web; analysis of management practices using case studies. Organizational applications illustrate consumer-to-business, business-to-business, and intra-organizational electronic commerce ramifications. Prerequisite: Principles of Management and Leadership.