Undergraduate Course Catalog 2004-2005

General Information  

Faculty/Staff Directory

Colleges:

 

Courses:


DEGREE PROGRAMS FOR: MARKETING

Marketing majors study the interrelated activities that deal with identifying target markets and satisfying consumers’ needs — from the four P’s of Marketing — Product, Price, Promotion, and Place (Distribution) — to public relations, sales, and marketing research and strategy.

The Lewis Marketing curriculum prepares majors for entry into a variety of marketing careers, including advertising, sales, product management, retail management, public relations, wholesaling, transportation and distribution, and strategic planning.